Communicating nanotechnology: Image counts!

February 8, 2008

What determines your view of nanotechnology—the message, or the messenger?  Most of us would like to think it is the message that governs our internal risk-benefit analysis.  But research published this week suggests other factors may be at work.

Dan Kahan at Yale Law School and his colleagues are shaking up our ideas on effective communication and engagement when it comes to complex issues like emerging nanotechnologies.  They have already demonstrated what many jaded science communicators have learned the hard way—that shouting louder and longer about the facts doesn’t necessarily lead to “right-minded” thinking in the general population.*  In their latest study (available here) they show that when it comes to balancing possible nanotechnology benefits and risks, the messenger is quite possibly as important as the message. Read the rest of this entry »

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