Labels of contention

February 1, 2008

Labeling – is there anything more contentious in the safe nanotech debate?  Some are fearful that too much knowledge will confuse and worry muddle-headed consumers.  Others can only see the marketing opportunities of a “nano-inside” label. Then you have the nano-doomsday merchants, who seemingly would like nothing better than to slap a bright yellow nano-hazard sticker on all things small.

And of course, we cannot forget those “magic” nano products – not the surface treatment that allegedly messed people’s lungs up (which was neither magic, nor nano) – but those items which miraculously change from “nano-enabled” to “nano-no-more” at the wave of a marketing executive’s wand. Read the rest of this entry »