A consumer’s guide to nanotechnology

August 21, 2008

 

White Swan Uniforms and Scrubs with Nano-Tex

How cool is this: A nanotech-enabled labcoat to protect the user against… well, nanomaterials presumably, amongst other things!  

The labcoat—which uses Nanotex technology to make it stain resistant—is part of a major update to the Project on Emerging Nanotechnologies Consumer Products Inventory that tracks manufacture-identified nano-products.  Other eye-catchers in the update include a hunting shirt that resists bloodstains, a nanotech-based adhesive for McDonald’s burger containers, and an oven-like device for sanitizing whiffy shoes.

Of course, there are plenty of people who feel that consumer products represent an altogether too trivial side of nanotechnology.  And I have to agree that on the scales of virtue, a nano-silver bidet would find it hard to compete with the next generation of nano-enabled solar cells or targeted cancer drugs.  Yet trivial as many of the 800+ products in the updated inventory may seem, this is where most people will probably first come across the technology, and start to form their early opinions on whether it’s a good thing, or not so good.  

And in this bizarrely-connected world within which we live, good experience with nano-bidets (for example) are more likely than not to make the introduction of nano-cancer drugs go just that little bit smoother. Read the rest of this entry »

Advertisements

Benny the Bear comes clean

June 28, 2008

Last December I highlighted the case of Benny the Bear—a soft toy using nano-silver to give it antimicrobial properties (Benny the Bear, and the case of the disappearing nanoparticles). It appeared at the time that the manufacturer was being rather coy about the use of nanotechnology, leading to me suggesting: “perhaps it’s time for Benny to come clean.”

Well, come clean he has.  And the revelation: Benny really is silver-free—uncertainty over risks, regulation and public acceptance led to the manufacturer to find a non-nano alternative.

Read the rest of this entry »


Labels of contention

February 1, 2008

Labeling – is there anything more contentious in the safe nanotech debate?  Some are fearful that too much knowledge will confuse and worry muddle-headed consumers.  Others can only see the marketing opportunities of a “nano-inside” label. Then you have the nano-doomsday merchants, who seemingly would like nothing better than to slap a bright yellow nano-hazard sticker on all things small.

And of course, we cannot forget those “magic” nano products – not the surface treatment that allegedly messed people’s lungs up (which was neither magic, nor nano) – but those items which miraculously change from “nano-enabled” to “nano-no-more” at the wave of a marketing executive’s wand. Read the rest of this entry »


Benny the Bear, and the case of the disappearing nanoparticles

December 15, 2007

Let me introduce you to Benny the Bear. Benny is a rather cute cuddly toy sold by the U.S. company Pure Plushy—we met at a meeting of the U.S. Congressional Nanotech Caucus a few weeks back. His claim to fame is a resistance to moulds, mites and bacteria. Read the rest of this entry »