Somewhere, I must have taken a wrong turn in my life. Three years ago, I was a serious scientist, doing research no-one understood, and writing papers no-one read. Now I find myself making videos about cream cakes.
It all started to go amiss when I got mixed up with a crowd with crazy ideas about engaging people on science. First it was the small stuff—being interviewed by ten-year-olds about nanotechnology. Before I knew it I was writing letters to fictional characters about nanotechnology policy (I’m still waiting for an answer from Arthur Weasley by the way…). But this week I hit rock bottom: a video extolling the educational potential of an American artificial cream-stuffed sponge cake—the Twinkie! Read the rest of this entry »